The 6 Ways to Grow a Company

The 6 Ways to Grow a Company

My article, The 6 Ways to Grow a Company, has been published today in Harvard Business Review. Here's an excerpt of the article:

The first step to generating real growth is to understand where it comes from. It can be boiled down to six simple categories: new processes, new experiences, new features, new customers, new offerings, and new models. Deciding which ways to grow needs to be intentional — not driven by luck. Innovation budgets are finite, so allocations of your scarce resources should reduce risk and focus on the best bets. It needs to be balanced for maximum return the same way a retirement fund needs to be balanced among high and low risks and rewards.

I also discuss the Innovation Portfolio budget allocation model for balancing your investments for risk and reward. Click through to read more at the Harvard Business Review.

To learn more, you can watch a webinar replay from my session on the Six Ways to Grow in April 2018.