Books by MD

We're passionate about making the most valuable lessons we've learned in decades of practicing innovation accessible to leaders across the globe.

Our books cover topics such as disruption, the innovation process, culture and curiosity. They can serve as valuable resources for many teams, from those learning innovation best practices to experts reflecting on the power of innovation (harnessed and executed strategically) to redefine an industry.

Plan D: Lessons from the World's Most Successful Disruptors


Mike Maddock

Shift happens. It's time for Plan D.

Long gone are the good old days where a sudden market shift was tempered ― even held back ― by restrictive laws, huge capital requirements, complex data, industry secrets, distribution networks and expensive infrastructure. Goliath has lost his edge. 

Today, "what's next" is conceived by firebrand leaders who topple the once proud giants of established industries. You know, the crazy ones . . . the Disruptors.

This book explores two questions about them:

What makes them special? (So we can do what they do and upend our competition as well.)

How do they think? (So we know how to manage them while getting the absolute best out of them.)

This book is written about ― and for ― Disruptors. It crystallizes the Disruptor's unique superhero powers so you can use them too (for good, not evil).

The future belongs to the Disruptors. You need them, and they need you. This book will help you dream, drive and deliver like the crazy ones.

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Flirting with the Uninterested: Innovating in a “Sold, Not Bought” Category

Applying Innovation to the Insurance and Financial Services Industries

Maria Ferrante-Schepis and G. Michael Maddock

Do you suspect that there is some brilliant, forward-thinking entrepreneur in a garage somewhere about to reinvent the insurance industry? More important, when you raise the issue, do those around you look at you like you’re crazy? You are not crazy. The insurance industry IS ripe for reinvention, and the paradigm is ready for a shift. Flirting With the Uninterested is our contribution to help leaders like you begin the journey to innovating in a “sold, not bought” category.

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Free the Idea Monkey… to Focus on What Matters Most!

Innovation Culture and Mindset

G. Michael Maddock and Raphael Louis Vitón

When we think about the people who consistently make big ideas happen, we see a striking pattern. For every Walt Disney, there is a Roy Disney. For every Idea Monkey (ideas, ideas, ideas), there is a (Ring)leader (strategy, execution, precision), and finding the proper balance between these divergent and convergent thinkers is what creates real progress. Free the Idea Monkey is a helpful guide, filled with true stories, practical tips and illustrations—all designed to show you how to create these types of profitable partnerships in life and in business.

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Brand New: Solving the Innovation Paradox

The Innovation Process

G. Michael Maddock and Luisa C. Uriarte with Paul B. Brown

How does David beat Goliath? How do the best brands in the world create customers for life? What is the highest indicator of future profitability according to many on Wall Street? The answer to all three questions is the same: by creating game-changing new products. Brand New explains in step-by-step fashion what you need to do (and what you should never do) to innovate effectively.

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