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Webinar Replay: Next Generation Strategy: Harness Data to Create a Better 10-Year Plan
How do you know what research to invest in when generating your company’s strategic plans for the next 3 to 10 years?
Cindy Malone, Senior Vice President at Maddock Douglas, has great insight on this topic. Traditional research is as important as ever, but supplementing your data with newer methodologies can lead to even better results. With prediction markets allowing for quantifiable data around future events and their likelihood of happening (and when), strategic planning just got a great deal easier.
In this webinar, Cindy is interviewed by Innovation Strategist Ryan Silhavy to uncover more about the prediction market process and how to use it to make better decisions regarding your company’s future. Packed with anecdotes, client stories and real-life results, this webinar will show you how other companies have utilized a combination of research methodologies to make better decisions and discover trends their companies needed to prepare for.
Watch the webinar to learn:
When to use prediction markets instead of traditional research methodologies
How to collect data that sheds light on what will happen in the future and why
Clarity on how prediction markets can help build your organization’s 3- to 10-year strategic roadmap
The video is also available on Vimeo.
If you have any questions about the content in this webinar, or if you want to know more about how we help our clients tackle these challenges, please book time for a conversation with David Maclachlan here: