Flirting with the Uninterested: Innovating in a “Sold, Not Bought” Category

Maria Ferrante-Schepis and G. Michael Maddock

Do you suspect that there is some brilliant, forward-thinking entrepreneur in a garage somewhere about to reinvent the insurance industry? More important, when you raise the issue, do those around you look at you like you’re crazy? You are not crazy. The insurance industry IS ripe for reinvention, and the paradigm is ready for a shift. Flirting With the Uninterested is our contribution to help leaders like you begin the journey to innovating in a “sold, not bought” category.