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      <image:title>Homepage - About We thrive on purpose-driven work that centers on life’s most pivotal moments.</image:title>
      <image:caption>Maddock Douglas was born from a desire to help organizations solve complex problems. We believe the best products, services and experiences are grounded in real human needs.</image:caption>
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      <image:title>Homepage</image:title>
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      <image:title>Homepage</image:title>
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      <image:title>Homepage - Featured — Penn Mutual Creating a Unique and Differentiated Position Within the Value Chain</image:title>
      <image:caption>Maddock Douglas and Penn Mutual partnered to rethink its distribution, enabling the organization to reduce channel conflict and create long-term growth.</image:caption>
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  <url>
    <loc>https://www.maddockdouglas.com/about-us</loc>
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    <priority>0.75</priority>
    <lastmod>2019-08-07</lastmod>
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      <image:title>About - Optimism</image:title>
      <image:caption>We see challenges as opportunities and appreciate the growth that comes with them.</image:caption>
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      <image:title>About - Wonder</image:title>
      <image:caption>We look to be delighted, surprised and inspired, and we adapt as we learn.</image:caption>
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      <image:title>About - Courage</image:title>
      <image:caption>We challenge each other. We embrace risk. We learn from failure.</image:caption>
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      <image:title>About - Fun</image:title>
      <image:caption>We enjoy what we do, and we enjoy doing it together.</image:caption>
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      <image:title>About - Caring</image:title>
      <image:caption>We listen with our heads and our hearts, and we give back with both as well.</image:caption>
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      <image:title>About - Authentic</image:title>
      <image:caption>We are who we are, and we’re OK with it. What you see is what you get.</image:caption>
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      <image:title>About - Culture Our culture of innovation</image:title>
      <image:caption>At Maddock Douglas, we believe in new possibilities. Our 27-year history is a reflection of that. We’ve grown from a creative agency to innovation practitioners to a growth consultancy. Curiosity is our calling card and we never stop learning. That's how we've evolved the business and sustained growth in our rapidly changing world. We know we can help you innovate your business because we’ve done it ourselves (and continue to every day).</image:caption>
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      <image:title>About - Speaking Engagements Fuel game-changing ideas and inspire teams for growth</image:title>
      <image:caption>Kick off your next event with a Maddock Douglas Thought Leader as a featured speaker. We offer thought-provoking keynote addresses for corporate events, leadership offsites and annual meetings.</image:caption>
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      <image:title>About</image:title>
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    <loc>https://www.maddockdouglas.com/services</loc>
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    <lastmod>2023-02-01</lastmod>
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      <image:title>Services</image:title>
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      <image:title>Services</image:title>
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    <loc>https://www.maddockdouglas.com/impact</loc>
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    <lastmod>2020-05-21</lastmod>
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      <image:title>Impact - Featured — Penn Mutual Creating a Unique and Differentiated Position Within the Value Chain</image:title>
      <image:caption>Maddock Douglas and Penn Mutual partnered to rethink distribution, enabling the organization to reduce channel conflict and create long-term growth.</image:caption>
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    <loc>https://www.maddockdouglas.com/speaking-engagements</loc>
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    <lastmod>2019-08-07</lastmod>
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      <image:title>Speaking Engagements</image:title>
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    <loc>https://www.maddockdouglas.com/contact</loc>
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    <lastmod>2024-02-09</lastmod>
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      <image:title>Contact</image:title>
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    <loc>https://www.maddockdouglas.com/careers</loc>
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    <lastmod>2018-10-22</lastmod>
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    <loc>https://www.maddockdouglas.com/careers/category/Creative</loc>
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    <loc>https://www.maddockdouglas.com/careers/category/Project+Manager</loc>
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    <loc>https://www.maddockdouglas.com/careers/category/Careers</loc>
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  <url>
    <loc>https://www.maddockdouglas.com/services-collection</loc>
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    <lastmod>2018-06-14</lastmod>
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    <loc>https://www.maddockdouglas.com/services-collection/consulting</loc>
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    <lastmod>2020-05-12</lastmod>
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      <image:title>Services - Consulting</image:title>
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    <loc>https://www.maddockdouglas.com/services-collection/research</loc>
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    <lastmod>2020-05-13</lastmod>
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    <loc>https://www.maddockdouglas.com/services-collection/expert-speakers</loc>
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    <lastmod>2020-03-09</lastmod>
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    <loc>https://www.maddockdouglas.com/services-collection/training</loc>
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    <lastmod>2023-01-20</lastmod>
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    <loc>https://www.maddockdouglas.com/case-studies</loc>
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    <lastmod>2018-06-27</lastmod>
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  <url>
    <loc>https://www.maddockdouglas.com/case-studies/future-of-long-term-care-in-america</loc>
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    <lastmod>2019-08-28</lastmod>
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      <image:title>Case Studies - Envisioning a Future of Accessible, Affordable Long-Term Care in America</image:title>
      <image:caption>White papers written by the Society of Actuaries and Maddock Douglas to illustrate the opportunities created by the tested long-term concepts</image:caption>
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      <image:title>Case Studies - Envisioning a Future of Accessible, Affordable Long-Term Care in America</image:title>
      <image:caption>Cindy Malone facilitating a group discussion</image:caption>
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      <image:title>Case Studies - Envisioning a Future of Accessible, Affordable Long-Term Care in America</image:title>
      <image:caption>One-page description for RetirementPlus concept</image:caption>
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      <image:title>Case Studies - Envisioning a Future of Accessible, Affordable Long-Term Care in America</image:title>
      <image:caption>One-page description for LifeStage Protection concept</image:caption>
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  <url>
    <loc>https://www.maddockdouglas.com/case-studies/anticipating-needs-and-establishing-leadership-with-predictive-research</loc>
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    <priority>0.5</priority>
    <lastmod>2019-07-25</lastmod>
    <image:image>
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      <image:title>Case Studies - Anticipating Needs and Establishing Leadership with Predictive Research</image:title>
      <image:caption>A selection of the future event predictions created in the Trend Impact workshop</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b17a2a271069905ec8bf919/1564065248615-7UY6XEKCWOU0UVERHSEA/sun-life-case-study-image-2.jpg</image:loc>
      <image:title>Case Studies - Anticipating Needs and Establishing Leadership with Predictive Research</image:title>
      <image:caption>Cindy Malone discussing research strategy during a Future Needs workshop</image:caption>
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      <image:title>Case Studies - Anticipating Needs and Establishing Leadership with Predictive Research</image:title>
      <image:caption>Abby Bisi working with a Sun Life stakeholder to craft a Future Need statement</image:caption>
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  <url>
    <loc>https://www.maddockdouglas.com/case-studies/inspiring-a-culture-of-innovation</loc>
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    <priority>0.5</priority>
    <lastmod>2019-06-11</lastmod>
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      <image:title>Case Studies - Inspiring a Culture of Innovation</image:title>
      <image:caption>Cassie Slimmer and Randy Simms at the World Café workshop</image:caption>
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      <image:title>Case Studies - Inspiring a Culture of Innovation</image:title>
      <image:caption>Wes Douglas sketching during the World Café</image:caption>
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      <image:title>Case Studies - Inspiring a Culture of Innovation</image:title>
      <image:caption>Randy Simms facilitating at the World Café Workshop</image:caption>
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  <url>
    <loc>https://www.maddockdouglas.com/case-studies/empowering-people-we-love-to-live-more-strongly-at-home</loc>
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    <lastmod>2020-05-11</lastmod>
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  <url>
    <loc>https://www.maddockdouglas.com/case-studies/reinventing-a-simpler-health-insurance-experience</loc>
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    <priority>0.5</priority>
    <lastmod>2020-05-11</lastmod>
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  <url>
    <loc>https://www.maddockdouglas.com/case-studies/building-innovation-capacity-in-the-rapidly-evolving-insurance-market</loc>
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    <priority>0.5</priority>
    <lastmod>2018-10-19</lastmod>
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  <url>
    <loc>https://www.maddockdouglas.com/case-studies/unique-and-differentiated-position</loc>
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    <lastmod>2019-07-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b17a2a271069905ec8bf919/1533655069470-RJBQ4MH2GXIF9WTUNM9D/Penn_CaseStudy1.jpg</image:loc>
      <image:title>Case Studies - Creating a Unique Position Within the Value Chain</image:title>
      <image:caption>Luisa Uriarte discussing the research strategy at the Ideation Session</image:caption>
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