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      <image:title>Homepage - About We thrive on purpose-driven work that centers on life’s most pivotal moments.</image:title>
      <image:caption>Maddock Douglas was born from a desire to help organizations solve complex problems. We believe the best products, services and experiences are grounded in real human needs.</image:caption>
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      <image:title>Homepage - Featured — Penn Mutual Creating a Unique and Differentiated Position Within the Value Chain</image:title>
      <image:caption>Maddock Douglas and Penn Mutual partnered to rethink its distribution, enabling the organization to reduce channel conflict and create long-term growth.</image:caption>
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    <lastmod>2020-05-21</lastmod>
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      <image:title>Impact - Featured — Penn Mutual Creating a Unique and Differentiated Position Within the Value Chain</image:title>
      <image:caption>Maddock Douglas and Penn Mutual partnered to rethink distribution, enabling the organization to reduce channel conflict and create long-term growth.</image:caption>
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    <lastmod>2023-01-20</lastmod>
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    <lastmod>2019-08-28</lastmod>
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      <image:title>Case Studies - Envisioning a Future of Accessible, Affordable Long-Term Care in America</image:title>
      <image:caption>Cindy Malone facilitating a group discussion</image:caption>
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      <image:title>Case Studies - Envisioning a Future of Accessible, Affordable Long-Term Care in America</image:title>
      <image:caption>One-page description for LifeStage Protection concept</image:caption>
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      <image:title>Case Studies - Envisioning a Future of Accessible, Affordable Long-Term Care in America</image:title>
      <image:caption>One-page description for RetirementPlus concept</image:caption>
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      <image:title>Case Studies - Envisioning a Future of Accessible, Affordable Long-Term Care in America</image:title>
      <image:caption>White papers written by the Society of Actuaries and Maddock Douglas to illustrate the opportunities created by the tested long-term concepts</image:caption>
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      <image:title>Case Studies - Anticipating Needs and Establishing Leadership with Predictive Research</image:title>
      <image:caption>Cindy Malone discussing research strategy during a Future Needs workshop</image:caption>
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      <image:title>Case Studies - Anticipating Needs and Establishing Leadership with Predictive Research</image:title>
      <image:caption>A selection of the future event predictions created in the Trend Impact workshop</image:caption>
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      <image:title>Case Studies - Anticipating Needs and Establishing Leadership with Predictive Research</image:title>
      <image:caption>Abby Bisi working with a Sun Life stakeholder to craft a Future Need statement</image:caption>
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      <image:caption>Randy Simms facilitating at the World Café Workshop</image:caption>
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      <image:caption>Cassie Slimmer and Randy Simms at the World Café workshop</image:caption>
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      <image:caption>Wes Douglas sketching during the World Café</image:caption>
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      <image:title>Case Studies - Creating a Unique Position Within the Value Chain</image:title>
      <image:caption>Luisa Uriarte discussing the research strategy at the Ideation Session</image:caption>
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      <image:title>Case Studies - Creating a Unique Position Within the Value Chain</image:title>
      <image:caption>Lauren Schwartz facilitating a small breakout group focusing on consumer needs</image:caption>
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      <image:title>Case Studies - Creating a Unique Position Within the Value Chain</image:title>
      <image:caption>Discussing a potential idea to meet one of the identified consumer needs from research</image:caption>
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  <url>
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      <image:caption>This collar’s quills use hundreds of actuators and vision-activated technology to follow your gaze and react with lifelike behavior. (JB Spector/Museum of Science and Industry, Chicago)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b17a2a271069905ec8bf919/1567623909882-GHIDAA62WR7FLPY6HWLF/Wired-To-Wear_Backpack.jpg</image:loc>
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      <image:caption>With a PIX backpack, you can send images wirelessly from your phone. (J.B. Spector/Museum of Science and Industry, Chicago)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b17a2a271069905ec8bf919/1567624291975-YP7DN71SXU2E1HH1W2S5/Wired-To-Wear_Prosthetics.jpg</image:loc>
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      <image:caption>A gallery of prosthetics and prototypes to support the wearer's health and lifestyle. (JB Spector/Museum of Science and Industry, Chicago)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b17a2a271069905ec8bf919/1567624968726-P1256W47ORZZVDPPNREY/md-wired-to-wear-visit-092.jpg_MD.jpg</image:loc>
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      <image:caption>Created by Richard Browning, chief test pilot and founder, this Jet Suit can travel more than 30 miles per hour and ascend to 12,000 feet.</image:caption>
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      <image:caption>A wearable defibrillator that’s currently saving lives, developed by Dr. M. Stephen Heilman.</image:caption>
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      <image:caption>Jordan Reeves designed a 3D-printed prosthetic that shoots off glitter!</image:caption>
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      <image:caption>A prototype of a possible spacesuit: Dava Newman, Ph.D., created an active compression, flexible design that uses full body laser scans to create a custom fitting suit.</image:caption>
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      <image:caption>Jacquard by Google integrates sensor grids into fabric, creating interactive surfaces that function as a touchscreen.</image:caption>
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      <image:caption>Anouk Wipprecht designed a dress (with the help of Intel) that creates a bubble of personal space by extending the arms to push people away if the wearer is nervous.</image:caption>
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      <image:caption>Suzi Webster/Quantum XPR created a dress that lights up to show electrical activity in the brain, telegraphing your state of mind.</image:caption>
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      <image:caption>Me with the “Electric Dreams” dress.</image:caption>
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      <image:caption>A preview of a prediction market interface.</image:caption>
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      <image:caption>Insurance Innovation: First why, then who, what and how.</image:caption>
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