Lauren Schwartz

Director, Design Strategy


Lauren Schwartz

Lauren lays the strategic groundwork for innovation by designing consumer research that
supports new product and service development. Using her expertise in complex problem
solving, trend casting and consumer psychology, she helps clients identify opportunities for innovation that will result in the greatest return on investment. Lauren has led innovation initiatives for Fortune 500 companies across a variety of industries, including insurance, education, data science, retail and consumer-packaged goods. Lauren graduated with a
B.S. in marketing from Indiana University’s Kelley School of Business.