You Can’t Read the Label from Inside the Jar.
At Maddock Douglas, we’ve spent decades helping the world’s best companies launch hundreds of new products, services, and business models.
We discovered something along the way:
The very expertise that makes you great also blinds you.
We call it The Expertise Trap. You know your customers, your history, your boss’s priorities, your legal guardrails. All that knowledge narrows your field of vision—and keeps you inside the jar.
That’s why we created the Global Expert Network™—to infuse outside perspectives into every phase of the innovation process.
And now, our founder, Mike Maddock, has taken this idea even further. Introducing Flourish Advisory Boards:
Exclusive, virtual peer groups for CEOs and P&L leaders. Six curated “seats” around each table—Operator, Strategist, Rainmaker, Visionary, Futurist, and Orchestrator—moderated by a pro and coached by seasoned leaders. It's the perfect antidote to the expertise trap. It’s where the right questions unlock your next big leap.
