PLEDGE FABRIC SWEEPER FOR PET HAIR BORN OF MADDOCK DOUGLAS INNOVATION PROCESS
Innovation agency helped Pledge enter the soft surface category
Chicago, Ill. June 16, 2009 — Maddock Douglas is proud to have collaborated with SC Johnson (www.scjohnson.com) on developing the Pledge Fabric Sweeper for Pet Hair (www.pledge.com/fabric-sweeper/), which is now on shelves across the United States.
Maddock Douglas previously helped develop Pledge Multi Surface Spray and Wipes within the furniture care product line, and has worked with SC Johnson to drive innovation in insect control, food storage and air care.
For the latest Pledge project, Maddock Douglas used their 3-2-1Launch! innovation process to uncover a need within the soft surface category. Then incorporating industry experts from their Global Expert Network, Maddock Douglas helped SC Johnson create and develop the Pledge Fabric Sweeper for Pet Hair.
“Many times clients come to us thinking that evolutionary ideas are what their brands need,” says Mike Maddock, CEO of Maddock Douglas. “In this case, the Pledge team recognized a need that their brand could fulfill that some would consider a bit revolutionary. It’s always exciting when you are part of a team that makes that happen.”
The Pledge Fabric Sweeper for Pet Hair is a handheld device that quickly and effectively rids upholstered furniture of unwanted pet hair. Using short side-to-side strokes, the rollers grab, lift and trap pet hair inside the device. The Pledge Fabric Sweeper for Pet Hair can be used on couches, chairs, pillows, cushions and car interiors. One sweeper picks up as much pet hair as 145 traditional sticky roller sheets.
Pledge Fabric Sweeper for Pet Hair is available at mass-merchandise stores such as Target, Walmart, and many more with a suggested retail price of $4.99. Find it by the other Pledge® products.
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SC Johnson
SC Johnson is a family-owned and managed business dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, personal care and insect control. It markets such well-known brands as EDGE®, GLADE®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, BAYGON®, BRISE®, ECHO®, KABIKILLER®, KLEAR®, and MR. MUSCLE®. The 123-year old company, with more than $8 billion in sales, employs approximately 12,000 people globally and sells products in more than 110 countries. www.scjohnson.com
Maddock Douglas, Inc.
Maddock Douglas, established in 1991, is the leading Agency of Innovation™, helping clients take their products “from mind to market.” Using their proprietary Global Expert Network of over 6,000 entrepreneurs, professionals and specialists from 40+ countries and their social media expertise to accelerate new product adoption, they help firms break down the barriers to innovation. Their proprietary 3-2-1Launch! new product and service development process has created a company backed by the experience, people and expertise required to manage the most critical aspects of the innovation process. Maddock Douglas’ client list includes 20 out of the top 100 global brands* and 10 out of the Fortune 50 companies.
*From Business Week’s list of top 100 brands
