Maddock Douglas Publishes the Book "Brand New: Solving the Innovation Paradox"CHICAGO--(BUSINESS WIRE)--Partners of innovation
agency Maddock Douglas, an internationally recognized firm that
helps leading corporations develop new products, services and business
models, have just published “Brand
New: Solving the Innovation Paradox—How Great Brands Invent
and Launch New Products, Services, and Business Models” (Wiley, $29.95),
which provides a proven road map organizations can use to
create successful new products, services and business models.
Based on more than two decades of research, “Brand New” reveals the exact same process innovation agency Maddock Douglas has used when working with more than 25 percent of the Fortune 100 on new products and services. Written by G. Michael Maddock and Luisa Uriarte, partners at Maddock Douglas, and Paul B. Brown, coauthor of the international best seller “Customers for Life,” the book shows organizations of any size how they can: • Find the needs and opportunity in the marketplace • Come up with significant market insights • Create compelling communication (using the actual words your customers use) to convince people to try your new creation “Our goal is to help leaders inspire and empower curiosity for the good of the planet and their bottom line,” says Mike Maddock, founding partner of Maddock Douglas. “I sincerely believe that innovation is the best path to positive change and profits. This book is a road map to both.” Maddock, a frequent speaker at marketing and innovation conferences across the globe, is also coauthor of The Innovation Engine column at Businessweek.com and the author of another soon-to-be-released book, “Free The Idea Monkey.” Luisa C. Uriarte is partner and executive vice president of Maddock Douglas where she oversees the agency’s insights and research departments. Uriarte has more than 20 years of experience in the management of research and marketing consulting projects of an international scope. Paul B. Brown is a longtime contributor to the New York Times and a former editor and writer for Businessweek, Forbes and Inc. Maddock Douglas, Inc., established in 1991, provides Agency of Innovation® services, which help clients take their products “from mind to market.” Using their proprietary Global Expert NetworkSM of more than 6,000 entrepreneurs, professionals and specialists from 40+ countries, they help firms break down the barriers to innovation. Maddock Douglas’ client list includes 25 percent of the top 100 global brands* and 10 out of the Fortune 50 companies. *From Businessweek’s list of top 100 brands. The partners of the company are authors of “Brand New: Solving the Innovation Paradox” (Wiley, May 2011) and “Free the Idea Monkey…to focus on what matters most!” (ISB, September 2011). To learn more, visit www.maddockdouglas.com. |
