Maddock Douglas Engaged by Blue Cross Blue Shield of MichiganAgency of Innovation to focus on “revolutionary” new products
CHICAGO, February 8, 2010 — Innovation agency Maddock Douglas is proud to announce it is engaged with Blue Cross Blue Shield of Michigan on a special innovation assignment created to drive “revolutionary” new products and services to market.
“Healthcare is changing at a dramatic pace,” says Kirk Roy, the project lead at Blue Cross Blue Shield of Michigan. “This rapid change opens up some incredible opportunities for Blue Cross to provide services that were off of our radar in the past, but today are incredibly relevant to our customers and consumers. Maddock Douglas will help us use our expertise and the power of Blue Cross to develop a suite of new services that promises to be quite revolutionary.”
“Our business is about driving industry changing ideas to market,” says Mike Maddock, CEO of Maddock Douglas. “We’re absolutely thrilled about the alignment of this opportunity with our purpose. We look forward to starting a meaningful revolution with our new friends in Michigan.”
# # # Blue Cross Blue Shield of Michigan Blue Cross Blue Shield of Michigan, a nonprofit organization, provides and administers health benefits to 4.7 million members residing in Michigan in addition to members of Michigan-headquartered groups who reside outside the state. The company offers a broad variety of plans including: Traditional Blue Cross Blue Shield; Blue Preferred, Community Blue and Healthy Blue Incentives PPOs; Blue Care Network HMO; BCN Healthy Blue Living; Flexible Blue plans compatible with health savings accounts; Medicare Advantage; Part D Prescription Drug plans, and MyBlue products in the under-age-65 individual market. BCBSM also offers dental, vision and hearing plans. Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association. For more company information, visit bcbsm.com.
Maddock Douglas, Inc. Maddock Douglas, established in 1991, provides Agency of Innovation™ services, ™which help clients take their products “from mind to market.” Using their proprietary Global Expert Network of over 6,000 entrepreneurs, professionals and specialists from 40+ countries they help firms break down the barriers to innovation. Their proprietary 3-2-1Launch! new product and service development process has created a company backed by the experience, people and expertise required to manage the most critical aspects of the innovation process. Maddock Douglas’ client list includes 25 out of the top 100 global brands* and 10 out of the Fortune 50 companies. *From Business Week’s list of top 100 brands |
