Maddock Douglas to Acquire Change Inc.

UPDATE: Read "What Acquiring Change Inc. Means For Maddock Douglas and the Future of Your Industry", an article by Maddock Douglas President Raff Viton

Agency of Innovation to purchase Green Brand Consultancy

CHICAGO, Ill. January 19, 2010 — Innovation agency Maddock Douglas has signed a letter of intent to purchase Change, a Vancouver-based agency focused on creating and branding green products and services. The purchase is set to close February 1, 2010.

"Most of our clients are actively pursuing sustainability initiatives,” says Raphael Louis Viton, President of Maddock Douglas. “They want to be known as Conscious Capitalist businesses that do well by doing good — leveraging a real commitment to sustainability to create a competitive advantage. Delivering climate conscious products and services profitably is more than an exciting innovation challenge — it’s also a burgeoning business opportunity. We strongly believe this will be the framework for the next decade of innovation for the Fortune 100 and for the aggressive midsize companies that are determined to beat them. By acquiring Change and building our green expertise, MD will be at the forefront of this powerful weapon for innovation and growth."

“I started this business so I could look my kid in the eye when I got home from work everyday,” says Marc Stoiber, founder of Change. “I wanted him to see his dad helping make the world a better place. That said, I live in the world of brands and business. So I wanted to ensure that the companies dedicated to making the world a better place were being rewarded for their vision. I’ve seen how Maddock Douglas consistently identifies needs, then invents and launches products to meet those needs. Today, product, service and business model innovations that address climate change are a real need among consumers.”

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Maddock Douglas, Inc.

Maddock Douglas, established in 1991, provides Agency of Innovation™ services, which help clients take their products “from mind to market.” Using their proprietary Global Expert Network of over 6,000 entrepreneurs, professionals and specialists from 40+ countries they help firms break down the barriers to innovation. Their proprietary 3-2-1 Launch! new product and service development process has created a company backed by the experience, people and expertise required to manage the most critical aspects of the innovation process. Maddock Douglas’ client list includes 20 out of the top 100 global brands* and 10 out of the Fortune 50 companies.

*From Business Week’s list of top 100 brands

Change, Inc.

Change is driven by green brand innovation. Since 2006, the experts at Change have helped companies adopt environmentally innovative measures to create competitive advantage. Change’s mission is to create and brand products and services that are good for the world and good for the bottom line. Download Change’s MapChange 2010 study that compares actual and perceived brand sustainability at www.getmapchange.com.

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