Leadership

“My role is to align people who are completely committed to driving industry-changing ideas to market. We empower curiosity inside our company and inside yours. Ultimately, my job is to make even our most traditional clients perform like there is an entrepreneur in every seat.”

Experience includes: Founder of Maddock Douglas, 3-2-1-Launch! and McGuffin Creative Group, featured innovation columnist, Bloomberg-Businessweek; cochairman, Entrepreneurial Conclave Gathering of Titans; former President, Young Entrepreneur’s Organization of Chicago.

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To read more about Mike Maddock in Business Week  Click Here >

"At the end of the day the number of successful innovations that we help drive to market is all I care about. Clients often tell us that working on innovation with us brings out the best in their teams – I'm glad it does. Our team's mojo gives them the courage to open their eyes a little wider and see things they may have been missing  – which inspires all of us. But in the end it is about the idea getting to market. That's what matters most to us and our clients."

Experience includes: Featured innovation columnist, Bloomberg-Businessweek; professor for the Masters in Business Innovation, CEDIM, Monterrey, Mexico; guest lecturer, Graduate Program of the Northwestern University School of Continuing Studies; Board Member, Conscious Capitalism Alliance; Principal, Two by Four Communications; Management Consultant, Bricker & Associates; Director of Planning, Sears Roebuck de Mexico; District Merchant/Store Manager, Sears Roebuck. MBA University of Loyola Chicago.

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To read more about Raff Viton in Business Week  Click Here >

"My primary role at Maddock Douglas is to identify and quantify fertile new white space where a new product, service or business model from your company will make a real difference. I am absolutely committed to helping our clients connect unmet needs with significant, new revenue opportunities."

Experience includes: PricewaterhouseCoopers, Yankelovich and Copernicus. Wharton MBA

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"My main responsibility at Maddock Douglas is to size the innovation opportunity. It is an amazing process to watch product, service or business model ideas come to life. They start as unmet needs and grow to become solutions that truly resolve problems (or tensions) consumers may not have even known they had. The key question that we get from clients (and particularly the CFOs) is, 'How large of an opportunity is that idea?' or, 'What will my return on the investment look like?' I am responsible for generating the numbers to answer those questions. And if the idea is not 'big enough' I have the data to fix that too. Did I tell you that I love numbers?"

Experience includes: Copernicus Marketing Consulting; Yankelovich Partners; Yankelovich Clancy Shulman; School of Foreign Service, Georgetown University.

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"Would your new, industry-changing ideas be understood by a 5th grader or someone from another country or culture? Successful new ideas launched in the marketplace should be universal. And my role is to break down the complex language of new processes/technologies and translate them into simpler visual expressions that make your new ideas seem familiar and comfortable when in fact they are complex and unique. I use design as a way to capture, articulate and elevate the core idea into actionable plans for the team and its developers."

Experience includes: Co-founder of Maddock Douglas Inc.; AIGA, Design Management Institute; In-Store Marketing Institute; CPG Branding and Marketing, Brand Packaging Group.

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"It's gotta move the success needle in a meaningful way...great insights and great ideas are only as great as the way they are communicated to your audience. I am committed to changing the financial services industry for the better and making sure that the message about your new product, service or business model resonates and you get results."

Experience includes: VP Marketing, Prudential; CMO, Guardian; MBA, Hofstra University; LOL, Manhattan Comedy School.

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"What’s the big idea? Not only is that question posted outside my door, but it’s in my DNA. It’s what gets me out of bed every morning. My goal for our clients is to deliver insight-driven, game-changing, actionable ideas. Ideas rock. Ideas that meet unmet needs and drive business rock harder!”

Experience includes: VP of Idea Architects Group, Research International; VP of Concept Development, Frankle; VP of Experiential Marketing, DraftFCB; VP, Group Account Director, UPSHOT; studied facilitation and creative problem solving theory at Creative Problem Solving Institute (CSPI). Players Workshop of the Second City.

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"My favorite wish from clients is the wish for really big ideas. I love being part of making that wish come true. In my experience the biggest ideas happen only when you find ways to challenge your own prejudice – to get outside your jar. My job is to orchestrate ways for our clients to see new opportunities and new ideas to meet these opportunities."

Experience includes: VP and Product Manager, Theikos; VP and Client Partner, Leapnet; Director of Digital Strategy, Sapient; Founder, Figure 1.

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