Leadership

“It doesn’t get much better than realizing an idea that really makes a difference. Whether it is what we’ve built in our company or the ideas we create with our clients, I get to watch dreams come true every day. Life is good.”

Activator, Command, Ideation, Strategic, Futuristic
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Linkedin Profile: www.linkedin.com/in/innovationexpert

"For me it's all about 'the search'. I thrive on the intimacy and learning involved in our business. Enabling curiosity for the deliberate purpose of becoming intimate with our client's business and their growth opportunities is what we're great at - getting intimate with the psyche of the market and their subconscious where the insight, instinct and elusive truth lives. I'm intrigued by the unique qualities of each opportunity, brand, and person and live to draw the best of each."

Relator, Individualization, Achiever, Learner, Maximizer
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“I love the hunt… the hunt for the insight, the story, the moment that makes you pause and ask, “why?” Then (using those insights) bringing together a group of experts, outside thinkers, clients, customers and our team to come up with truly revolutionary innovative ideas that create and move markets… that’s my passion. Working in innovation has never been more challenging, exciting and fun. I look forward to the opportunity to join you and your organization with your hunt.”

 

Javier brings more than 15 years of marketing strategy experience, specializing in launching and repositioning new products and brands through multi-channel communications. Javier was previously the CEO of Markitecture–a primary research partner that was acquired by Maddock Douglas early in January of 2008. Prior to Markitecture, Javier was Vice President, Account Director for Hill, Holiday where he led branding, advertising and interactive communication initiatives for clients such as Pitney Bowes and Merrill Lynch. Javier began his career at Yankelovich Partners and Copernicus. Javier has worked extensively in Latin America and is fluent in Spanish.

Achiever, Learner, Input, Futuristic, Focus
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"I think for many people ideas are the easy part. But which ideas are the best ones right now? I love to dig deep to find and uncover the richest, most fertile ground in which to plant ideas. I am in constant search for that magical intersection where the art meets the science. For me, every innovation project leader should be armed with calculators and spreadsheets. Who says math can't be fun?"

 

Luisa has nearly 20 years of experience in managing research and consulting projects of international scope, covering more than 30 countries worldwide. Formerly acting as Senior Vice President at Copernicus Marketing Consulting and Manager at Yankelovich Partners, Luisa directed a wide range of segmentation, new product development, public relations and public opinion polling. She spearheaded Copernicus’ expansion into Latin America and established the Miami, São Paulo and Rio de Janeiro operations. She has also been involved in helping launch operations in Dubai, U.A.E. Luisa is fluent in Spanish and Chinese.

Achiever. Self Assurance. Positivity. Responsibility. Focus.
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"My passion is helping people and companies achieve success. There is nothing more rewarding than seeing an individual or an organization embrace and implement a new idea or learning that ultimately helps them reach new levels of success."

Achiever, Connectedness, Ideation, Learner, Relator
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"I always carry a sketchbook with me. Sometimes I doodle thoughts and new product ideas, but many times I am on a treasure hunt. My clues are the behaviors, needs and opportunities for innovation. The most rewarding are those that are difficult for people to put into words or they don't even realize the patterns of their behavior. The "treasure" is when all these collected observations find a home in one of the products I design. Sometimes I think of my sketchbooks as little innovation slow-cookers—I just keep throwing in the ingredients and let it all simmer until a delicious recipe for success is ready."

Maximizer, Achiever, Harmony, Adaptability, Activator
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