March 8, 2011 1:00PM - 2:00 PM EST
How did we miss THAT?! The critical role of outside experts in the innovation process.
You have built a team full of the best experts in your field. But what if their expertise actually keeps them from seeing the biggest new opportunities? In our experience, it often does. This is how David puts Goliath out of business. It's also why you may want to watch this webinar. Maddock Douglas CEO Mike Maddock will cover some proven techniques and common pitfalls of using outside experts to enhance your innovation process and teach your inside experts to really value outside experts.
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February 22, 2011 1:00PM - 2:00 PM EST
Flirting with the Uninterested: They Are Just Not That Into You
This webinar is designed to help leaders to understand the missing links to innovation in "sold not bought" categories. These categories are products and services that the consumer needs but would avoid if they could. Insurance is a great example, however, we will also take some lessons from other categories where emotions are negative and involvement is low.
Maria Umbach, VP of Financial Services Innovation at Maddock Douglas will examine the problems, offer solution sets and reveal some never before seen insight hypotheses that will be tested in our upcoming research. Attendees will have the chance to participate in refining them live during the webinar.
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January 26, 2011 1:00PM - 2:00PM EST
Will Mark Zuckerberg Reinvent Insurance? A 2011 Prediction
The insurance industry is ripe for a "Napster Moment," and the question is "who will be responsible for revolutionary change?"
Maria Umbach, VP of Financial Services Innovation at Maddock Douglas will walk you through the steps that lead her to this conclusion, and why Facebook may be up for the challenge. This session promises to be very engaging, inspiring and perhaps even controversial with opportunity for Q& A.
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