Innovation Engine Blog

Trista McCarthy

Guardian's Maria Umbach Talks Insurance Industry Innovation

December 16, 2009 (10:18 AM) by Trista McCarthy

Is part of innovation in the insurance industry really about language? See what Maria Umbach, VP and Chief Marketing Officer of individual products for Guardian Life Insurance Company of America, has to say about the reverse elevator pitch and why it’s relevant.

 

 

Maria is a member of the Maddock Douglas Global Expert Network, an exclusive group of thinkers that includes entrepreneurs, professionals and specialists. GEN members span the globe and are hand picked to provide insight and expertise for specific opportunities and challenges. These experts often come from a parallel industry or have a specialized skill that relates to the challenge at hand. And this cross-section of thinking creates relevant, and frequently groundbreaking, ideas. Do you have a GEN? And if not, how do you plan to infuse outside expertise into your next big challenge?

 

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