Mapping the Future of Green Innovation
Download the MapChange 2010™ Sustainability Leadership Perspective for the inside track on how companies in your industry are looking to green innovation as a key to future profitability - and also as a shield against commoditization. MapChange charts where there’s room for innovation, opportunity and green leadership within ten major sectors in North America. Click Here to Download
MapChange™ is an invaluable resource for forward-thinking presidents, executives, and directors interested in aligning:
• Business objectives
• Innovation strategies
• Sustainability measures
MAPCHANGE 2010 - A Sustainability Brand Map Study
A sustainable image can be a brand's best source of competitive advantage. While corporate sustainability is a good start, until it becomes part of the brand, it will not affect consumer perception. Click Here to Download
Change's first MapChange study in 2008 showed that there is a big difference between brand perception and product reality. Consumers thought certain brands were sustainable when they actually weren't, while other brands weren't considered sustainable, when they really were.
For our 2010 study we wanted to not only to profile the difference between actual and perceived brand sustainability, but how the brands in question measure up against their direct competition. We also wanted to expand the scope of the study, giving a greater overview of the North American market.
For MapChange 2010 we partnered with Climate Counts and Angus Reid Public Opinion to compare the top brands within 10 sectors. We gave each brand an 'actual' and a 'perceived' sustainability score and plotted the results on a classic perceptual map. Get the results!
MAPCHANGE 2011 - Exclusive Syndicated Research
MapChange 2011 will identify opportunity areas for green innovation leadership and provide exclusive syndicated research with new data linking sustainability efforts to growth, profit and consumer influence. Sponsoring subscribers will receive special access to detailed scoring and benchmarking data by vertical industry, product category and brand/sub-brand never before published. MapChange 2011 will debut in the fall of 2010. This study is destined to become the standard for leading diagnostic and prescriptive green innovation. To reserve your place in MapChange 2011 and to become a sponsoring subscriber, contact Cindy Malone at cindy.m@maddockdouglas.com or 630.563.6490. Deadline for inclusion is June 4, 2010.
