MAPCHANGE 2011 - Deadline for inclusion is approaching!
MapChange
2011 identifies and prioritizes THE opportunities to capitalize on with
green innovation; specifically quantifying where there is consumer
demand and revenue opportunity for YOUR brands and sub-brands within
YOUR vertical industry.
MapChange
2011 sponsoring subscribers can leap ahead of competitors by using this
study to decisively deploy resources and capital towards sustainability
initiatives that matter, leading to clear revenue, profit and market
capitalization opportunities related to “green” initiatives.
We
believe companies that are meaningfully committed to sustainability
outperform their peers. According to a recent A.T. Kearney study, they
outperformed their competitors by 15% (during the recession), adding an
average of $650 million to their market capitalization. MapChange 2011, the standard for diagnostic and prescriptive green innovation, will be released in the fall of 2010.
To
reserve your place in MapChange 2011 and to become a sponsoring
subscriber, contact Cindy Malone at cindy.m@maddockdouglas.com or
630.563.6490. Deadline for inclusion is June 4, 2010.
Mapping the Future of Green Innovation
Download the MapChange 2010™ Sustainability Leadership Perspective for the inside track on how companies in your industry are looking to green innovation as a key to future profitability - and also as a shield against commoditization. MapChange charts where there’s room for innovation, opportunity and green leadership within ten major sectors in North America. Click Here to Download
MapChange™ is an invaluable resource for forward-thinking presidents, executives, and directors interested in aligning:
• Business objectives
• Innovation strategies
• Sustainability measures
MAPCHANGE 2010 - A Sustainability Brand Map Study
A sustainable image can be a brand's best source of competitive advantage. While corporate sustainability is a good start, until it becomes part of the brand, it will not affect consumer perception. Click Here to Download
Change's first MapChange study in 2008 showed that there is a big difference between brand perception and product reality. Consumers thought certain brands were sustainable when they actually weren't, while other brands weren't considered sustainable, when they really were.
For our 2010 study we wanted to not only to profile the difference between actual and perceived brand sustainability, but how the brands in question measure up against their direct competition. We also wanted to expand the scope of the study, giving a greater overview of the North American market.
For MapChange 2010 we partnered with Climate Counts and Angus Reid Public Opinion to compare the top brands within 10 sectors. We gave each brand an 'actual' and a 'perceived' sustainability score and plotted the results on a classic perceptual map. Get the results!
