A leading source for innovation thought leadership from the first Agency offering Innovation® services
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Do you have “idea parents" inside your company? If you don't you should.
Your children AND your ideas need love, support, discipline and protection.
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For those of us who do our best creative thinking alone, it’s always good to remember that idea generation can be done well as a team sport, too. Here are a couple of collaboration tips to help you get started. read more » |
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Here is a simple technique that we learn in school that will help you tone your idea muscles and pump up your teams. read more » |
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I love coming up with crazy ideas as much as the next guy. That’s easy. What takes more effort (and guts) is coming up with viable ideas – ones that service a real need. Ones that will resonate with consumers. Ones that will generate buzz and bucks in the marketplace.
That takes more than a roomful of crazy idea guys. That takes empathy.
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We believe an agency that takes an idea from mind to market is the best fit for VC. An agency that can validate and optimize an idea and communicate it with no handoffs ensures that you have the best chance at winning. read more » |
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Are you better at creating an idea or bringing an idea to life? A company that understands its greatest strength has taken an important step towards innovation success. read more » |
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The language you use has an incredible impact on your culture. It also says something about how your lead. We’re talking about a different kind of swearing. Here’s how to recognize it and what to do about it. read more » |
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When it comes to past innovations, do you have any regrets? read more » |
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Back in the ’60s I watched Bewitched. I loved the premise of being married to someone who could produce anything out of thin air. But being a boy of grade school age, I never could relate to Darrin’s struggle to achieve his own success without help from Samantha’s witchiness. I thought he was a dope. Except in those scenes when he was pitching clients. His boss, Larry Tate, would refer to him as an “idea man.” I loved that phrase. It suited me. But is there such a thing as an “idea man/woman”? Are some folks really better at pulling unique solutions out of the thin air? read more » |
