Innovation Engine Blog

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Ainslie Simmonds

VC Insurance – Confirming the Opportunity

April 20, 2009 (5:21 PM) by Ainslie Simmonds
We believe an agency that takes an idea from mind to market is the best fit for VC. An agency that can validate and optimize an idea and communicate it with no handoffs ensures that you have the best chance at winning.
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Javier Flaim

Marketing research… it’s just not that complicated

March 23, 2009 (12:54 PM) by Javier Flaim
In his most recent shareholder letter, Warren Buffet wisely warned: “Beware of geeks bearing formulas.” While he was referring to investment analysts, this rings true for us in the marketing research community as well. Truthfully, marketing research done right is just NOT that complicated. Choosing the right technique for the problem can be determined by asking one question: What outcome are you trying to achieve?
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