Innovation Engine Blog

A leading source for innovation thought leadership from the first Agency offering Innovation® services

Insurance companies are missing a huge opportunity

May 19, 2009 (11:13 AM) by Maddock Douglas
How is it that of all industries out there, insurance is missing its opportunity to be seen as a partner during this economic shit storm and capitalize on the moment? I’ll tell you how. Because they are focused on insurance rather than assurance.
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Leaders of big, medium and small businesses should model venture capitalists to drive innovation

March 31, 2009 (11:31 AM) by Maddock Douglas
I’ve worked on more than 200 innovation assignments with companies ranging from the Fortune 100 to VC-backed startups. That’s enough to give me a good representative sample to understand what works and what doesn’t. The biggest insight I have for you is that the VC’s approach to “true” innovation is hands down the best model to follow.
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Hey VC Partner, you are looking too narrowly at your next opportunity

March 18, 2009 (3:29 PM) by Maddock Douglas
Venture Capitals are in a unique position to generate significant new revenue during these hard economic times. The challenge they face, though, is how they assess their next big opportunities. Most VCs are only going to scratch the surface in their due diligence process before acquiring new companies and brands; they will focus too closely on the financials and competitive assessment rather than taking a truly holistic view of the potential of the company and/or its brands—currently and, most importantly, in the future.
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