Maddock Douglas President appointed to the Conscious Capitalism Alliance Board of Directors.

5.18.10--The Conscious Capitalism Alliance (CCA), a subsidiary of Conscious Capitalism, Inc., announced today the appointment of Raphael Louis Vitón, President of innovation agency Maddock Douglas, to its Board of Directors.

Conscious Capitalism, Inc. was co-founded by John Mackey, CEO of Whole Foods, to provide a home for the Conscious Capitalism® Movement. The Movement is directed toward fulfilling the potential of business as a powerful force for positive change. The CCA is an invitation-only organization for C-level executives dedicated to transforming current business from a traditional, deteriorating model into a stakeholder conscious, socially responsible paradigm for future growth.

“Conscious Capitalism will be the framework for every industry’s next decade of innovation – it is the business megatrend stimulating the kind of learning and innovation that companies need to maintain competitiveness today and survive in the long term.” said Vitón. CCA provides the setting for business founders and leaders such as Kip Tindell (The Container Store), Chip Conley (Joie de Vivre Hospitality) and Sally Jewel (REI) to share their experiences addressing pressing issues within their companies in order to enable a broader Conscious Capitalism movement. The Alliance provides a personal setting conducive to mutual learning and creative problem solving.

Since his appointment as Partner and President of Maddock Douglas, Vitón has helped build on the firm’s intent to do well by doing good—a concept aligned with Conscious Capitalism. To that end, Maddock Douglas recently acquired Change Inc., a Vancouver consultancy focused on green innovation. Maddock Douglas is expanding on Change’s popular MapChange research into actual and perceived “greenness” of top brands. This year, Maddock Douglas introduces the subscription-based MapChange 2011 study — “Finding Your Green White Space” — which helps brands identify untapped business opportunities for sustainability-driven innovation.

Maddock Douglas, Inc.

Maddock Douglas, established in 1991, provides Agency of Innovation® services that help clients take innovation “from mind to market.” Using their proprietary Global Expert NetworkSM of more than 6,000 entrepreneurs, professionals and specialists from 40+ countries, they help firms break down the barriers to innovation. Their proprietary 3-2-1Launch! new product and service development process has created a company backed by the experience, people and expertise required to manage the most critical aspects of the innovation process. Maddock Douglas’ client list includes 25% of the top 100 global brands* and 10 of the Fortune 50. To learn more, visit www.maddockdouglas.com.

*From Business Week's list of top 100 brands.