Sustainability Leadership Perspective: Consumer ShippingDownload a PDF version of this report or return to Mapping the Future of Green Innovation
Consumer Shipping The consumer shipping industry — or the logistics/express delivery industry, as it’s sometimes called — has a considerable climate impact. With so many packages traveling by ground and air all over the world every day, the industry’s annual greenhouse gas emissions could run into the millions of tons. The results for the four leading shippers — DHL (and its parent Deutsche Post World Net), the U.S. Postal Service, UPS and FedEx — suggests an industry that has begun to address its climate impact, but has a long way to go. Commercial shippers UPS and DHL score about equally well in how green their actions are, but when it comes to consumer perception of the two brands, It appears “Brown” delivers green to its competitive advantage — with much higher perceived scores than DHL. These large discrepancies are common throughout the study. These gaps reinforce the need for individual brands to deliberately distinguish themselves by constantly innovating — and proudly communicating their true sustainability more accurately, more consistently and more transparently. We believe there is no greater advantage than a rich innovation pipeline.
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