What are Agency of Innovation® Services?

How does industry-changing innovation happen?

Maddock Douglas defines innovation as the synchronized intersection of

(1) a meaningful insight or market need

(2) the new product, service or business model that meets that need, and

(3) the communication and commercialization strategy

 

Think of this definition as a three-legged stool.

Most companies successfully build only one or two of the legs causing their innovation efforts to fail. We recognized this recurring pattern and created a business to fix it. 

 

Maddock Douglas is itself an innovation–a completely new kind of business–which has become the secret weapon of companies driven by innovation. In fact, 25 percent of Fortune 100 companies now turn to Maddock Douglas to help them identify the biggest unmet needs in their industry, brainstorm game-changing new products, services and business models that address these needs, then brand and launch the best ideas into the market.

 

Our mission is to drive industry-changing ideas to market. In the last two years, we’ve delivered over $2 billion in incremental growth doing just that. Behind our impressive track record is a rigorous process, a network of more than 6,000 thought leaders (Global Expert Network), an orchestrated suite of innovation services and expertise in every critical area of the innovation process.