We exist to help our clients bring industry-changing

products, services and business models from mind to market.

What We Do

For companies driven by innovation, we help create significant revenue in 3 ways:
  1. We find the biggest needs. We identify important unmet customer needs that you

    can readily fulfill with a new product, service or business model.

    Benefit: You focus only on ideas with significant revenue potential.

  2. We invent the solution. Together with our network of global thought leaders, we

    create new products, services and business models that your customers will readily

    accept from your company or brand.

    Benefit: A robust, prioritized innovation pipeline.

  3. We monetize the idea. Using the insights we have discovered together, we create

    the total solution (strategy/brand/tactics/launch) that ensures in-market success.

    Result: Substantial new revenues and profits.


Core Services

We are experts at building the strategy and tactics it takes to move the best products and services from mind to market. We're happy to help you with a specific bottleneck in your innovation process, or roll up our sleeves and literally manage the entire innovation cycle; from conceptualization to commercialization.

Connect With Maddock Douglas

Follow us on Twitter  Innovation Engine Community

Market and Future Trend Analysis

 

Parallel Industry Research

 

Leading Consumer Insight Techniques

 

Ethnographies, insight platform workshops

 

Ideation (infuse experts and consumers)

 

2D and 3D concept development

 

Quantitative Testing

 

Brand Architecture and Strategy

 

Naming and Logo Development

 

Modeling, business planning scenarios

 

Functional prototypes

 

User Interface, online customer experience

 

360° Brand Development

 

Communication Strategy

 

Media MarCom Planning

 

Offline, Web 2.0, Social Media

 

Consumer Activation

 

Creative Production

 

In market Implementation

 

Tracking and MROI

 

Core Conceptualize Services

 

Core Actualize Services

 

Core Commercialize Services